What to spend & what to expect
THE IMPORTANCE OF CONTROLLING YOUR MINDSET FOR A BETTER WORK AND HOME LIFE
Steve Jobs knew he wanted to make the iPhone. He knew what it should look like, what size it should be, and what it should do long before the first prototype was produced. He had designers creating mock ups out of wooden blocks so he could feel it in his hand long before the engineers had any clue as to how they would fit the necessary parts into something that small. He notoriously drove his engineers crazy with his insistence that it could be done, even when they told him it was impossible.
The Marketing Pro's Guide to Managing a Website Redesign Project
As a marketing manager, you will likely only lead large website redevelopment projects a few times in your career. But, as a website specialist, I have led many. This post contains my best advice for a non-geek leading a website project.
I have been creating websites practically since they were stone tablets, so I have launched quite a few websites for large organizations. These include:
End the Year Looking like a Rock Star
Between October and December of each year a phenomenon occurs in marketing departments all over the US. It's the magical end of the year use-it-or-lose-it marketing spend.
Your website could do a better job bringing in appointments - here's how
I see a lot of websites. I mean a lot of websites. All day I take calls with potential clients and we look at what they are doing right, and what they could do better.
Why Joy Matters at Work + How to Create More of It
Options for creating your website for free or cheap
I just typed "How to create" into the Google search bar. And do you know what the first auto-complete option was? "How to create a website."
It's really not that surprising. Businesses need a website, but they often don't have a budget for one. PLUS, do-it-yourself website builders have come a long way. More and more business owners are looking at creating the website themselves in order to save the expense of working with a designer.
Why your Business Needs my Web Marketing Bootcamp
Starting in August a select group of entrepreneurs, office managers, and small business marketers will band together with a common purpose: To take charge of their online marketing.
A smart business owner knows 2 things: 1) Their customers can be reached online cheaper than with any other advertising medium. AND 2) The tools to create online marketing are easy and accessible.
Yet despite these truths many feel online marketing programs are failing.
Hands down the best podcast episode I ever did...
This week Amy Mewborn released my episode of her new podcast "Turning Lemons to Lemonade Podcast." Her podcast is dedicated to telling the true, real, not-so-pretty stories of female entrepreneurs.
3 Simple Changes to Make your Life More Enjoyable Starting NOW