30% IN 4 MONTHS? HOW WE HELPED BWS MAKE IT HAPPEN

The last call I had in 2015 was with one of my favorite new clients, Bronxville Wellness Sanctuary in New York. I was a little nervous going in to this call because we ran a holiday campaign on Facebook promoting gift cards, and I didn't have access to the part of their system that would show me the sales. So I wasn't going to know the resulting sales numbers until I talked to them.

So, when Stephanie told me not only was the gift card campaign a success, but that their business is up 30% over last year since they started working with me in September, I was floored! 

I knew that we were posting the right messages and that we were targeting the people most likely to act on those messages. But I had no idea the strategy had been this effective!

Here is what Stephanie had to say about our work together:
"Since working with Kelly on marketing, social media management and gift certificate campaigns, our business has increased 30%! Kelly and her team are easy, professional and take the time to listen to our vision while also giving us valuable feedback based on their marketing expertise. As a small business, we value this immensely. We are grateful to be partners."

Thanks, Stephanie! We value your partnership, and we are proud to call you clients and friends.

So, you have to be wondering exactly what we did to achieve these fantastic results. If you have ever done a free 20 minute strategy consultation with me you already know that I am happy to hand out free information. Here is the list of work we have done with BWS so far:

1. Online Marketing Action Plan - Our work together started in August 2015 with a strategic online marketing action plan. We identified the ideal message and audience, and outlined the plan for reaching that specific ideal audience.
   
   WHY IT WORKS: Many marketing strategies focus on blasting the message out to as many potential customers as possible. Online marketing with my team is very different. We focus on the IDEAL audience. Because the right message aimed at the right audience at the right time will result in action more often.
   
   WANT MORE? My 2016 Marketing Action Plan Creation Group starts on January 19th. Together we will create your 2016 Marketing Action Plan in just 7 bi-weekly sessions. The plan will propel you and your team through the entire year.
   
   Would you rather hire someone to write the plan? We can do that. Order here > (but hurry, the price will go up soon!)
2. Search-term-driven Content Calendar - In October we began the process of taking over some of the social posting responsibilities for BWS. The first step was creation of an editorial content calendar. This combines audience interests with target search terms. The result is a document that guides blog post creation and social posts, and fuels collaboration between our teams by identifying a topic and an article title for each week.
   
   WHY IT WORKS: The Content Calendar gives structure and form to an otherwise nebulous tasks. Blog post writers don't have to worry about coming up with topics - the topics are already identified for the year - and they are based on search goals to optimize the impact of each post. Zero guessing involved!
   
   WANT MORE? I hate to sound like a broken record, but we will create a content calendar during the Marketing Action Plan Creation Group. Or you can hire us to do it for you (send an email).
3. Social content promotion - Once the calendar was completed, we took over much of the posting responsibility for BWS. With this partnership here is how it works:
    - They write their new blog posts based on the content calendar
    - We promote new content by posting on Facebook and Twitter
    - They augment the social posts by adding pictures and updates in real time whenever they like
   
   WHY IT WORKS: We post consistently, and during the times more of their followers are logged in. And we know how to post in ways that drive traffic to the new content.
   
   WANT MORE? We can do the same for you. Send an email here.
4. Facebook Ad promoting gift certificates - This December we ran a paid Facebook ad campaign promoting online gift certificate purchases. The campaign focused on a few key points:
    - instant purchase online (so important for last minute gift givers!)
    - gift certificates could be delivered via email, mail, or they could be printed immediately
   
   WHY IT WORKS: Ads were shown to a select audience only. You saw the ad if you were in the geographically appropriate area AND if you were similar in online behavior to their current customers. This second point is really important - you only saw the ad if you are similar in online behavior to current customers. Like most businesses, the customer base for a wellness center is unique. We focused these ads only on those who were most likely to buy.
   
   WANT MORE: Facebook ad campaigns start at $1000. You guessed it - send an email.

​So that's the work we have done with BWS so far. And the results have been amazing.

​One more thing - this year we will start looking at promoting some of the virtual energy healing services offered by Stephanie at BWS. I have done two virtual energy sessions with Stephanie and - despite the distance between us the sessions were amazing! It was like meditation on steroids. I highly recommend giving it a try!

Questions or comments? Leave them below and I will respond - or Tweet me at @KellyLCoulter. Oh, and if you learned something new from this post I would really appreciate a like and a retweet using the links below.