The Marketing Pro's Guide to Managing a Website Redesign Project
As a marketing manager, you will likely only lead large website redevelopment projects a few times in your career. But, as a website specialist, I have led many. This post contains my best advice for a non-geek leading a website project.
I have been creating websites practically since they were stone tablets, so I have launched quite a few websites for large organizations. These include:
End the Year Looking like a Rock Star
Between October and December of each year a phenomenon occurs in marketing departments all over the US. It's the magical end of the year use-it-or-lose-it marketing spend.
Your website could do a better job bringing in appointments - here's how
I see a lot of websites. I mean a lot of websites. All day I take calls with potential clients and we look at what they are doing right, and what they could do better.
Why Joy Matters at Work + How to Create More of It
Options for creating your website for free or cheap
I just typed "How to create" into the Google search bar. And do you know what the first auto-complete option was? "How to create a website."
It's really not that surprising. Businesses need a website, but they often don't have a budget for one. PLUS, do-it-yourself website builders have come a long way. More and more business owners are looking at creating the website themselves in order to save the expense of working with a designer.
Hands down the best podcast episode I ever did...
This week Amy Mewborn released my episode of her new podcast "Turning Lemons to Lemonade Podcast." Her podcast is dedicated to telling the true, real, not-so-pretty stories of female entrepreneurs.
3 Simple Changes to Make your Life More Enjoyable Starting NOW
Calm the Fire, Radiate the Light Today
49% of Entrepreneurs Suffer - Here's What Worked for Me
A study from by Dr. Michael Freeman at the University of California San Francisco found that 49% of those who start a company say they have struggled with some form of mental illness in the past. 72% of entrepreneurs are directly or indirectly affected by mental health conditions.
Why BURNING THE BOAT worked for me
Two years after I quit corporate America to start my business I found myself driving an hour and half each way to a new job. I got out of bed at 4:30 AM in order to get my workout in before leaving for work by 6:30 AM. I missed walking my little girl to the bus stop, and a million other precious things about self-employment. On top of all that, my new position was not for me. But I was desperate and scared.